Project Details
Objective
Raise awareness on World Sight Day about the challenges of living without vision and encourage social media audiences to consider eye donation. Create an empathetic, thought-provoking narrative that connects emotionally with viewers.
Idea
We produced a narrative-driven video from the perspective of a child experiencing the world without sight. Using a darkened visual style, the film highlighted the child’s struggles and small moments of connection, making viewers viscerally feel the importance of vision and the impact of eye donation.
Outcome
The video struck a strong emotional chord, driving engagement and meaningful conversations on social media. It successfully encouraged audiences to consider eye donation, reinforcing Zulekha Hospital’s commitment to community health and social responsibility.
Client
ZULEKHA HOSPITAL
agency
Turrino
Category
TVC
Year
2022
